F1 races put Asia in the fast lane

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F1 races put Asia in the fast lane

Postby admin » Wed Sep 15, 2010 1:52 am

SINGAPORE: The increasing number of Formula One races in Asia has contributed to a growing motor sports fan base in the region, F1 Singapore Grand Prix’s deputy chairman Colin Syn said.

He said the entry of Malaysia’s Lotus Racing team also played a big part in the development of motor sports in Asia.

“This (Lotus Racing Team) has helped raise the profile of Formula One further in the region.

“We are already seeing a growing number of Lotus fans in Singapore which is truly encouraging,” he said in an e-mail interview.

The F1 Singapore Grand Prix, to be held from Sept 24 to 26, is the only night race on the calendar.

Singapore GP’s media and communications director Jonathan Hallett said that Malaysia was the second Asian country after Japan to successfully host F1.

“I think overall having more F1 races in Asia will be great for the region.

“Each race brings its own unique selling points.

“For Singapore, we are the first night race on the F1 calendar and the first street circuit in Asia,” he said.

He also added that in October, Korea would be hosting an F1 race.

On the promotion for the Singapore GP, Hallette said that they were constantly striving to keep the event fresh and the concept novel to continue luring supporters and attract new fans.

“We work closely with the Singapore Tourism Board and overseas travel agents to carry out strategic promotions across major markets in Australia and Europe.

“We have stepped up our online marketing efforts and our social networking pages have touched over 16,000 fans which is really heartening,” he said.

Besides the race, Hallette stressed that the organisers wanted to present the event as a weekend of activities like the Grand Prix Season Singapore, which was a 10-day extravaganza.

“This includes entertainment, sporting action from technology showcases to fashion shows and arts exhibitions,” he added.

The Singapore GP is spending S$5mil (RM11.5mil) this year on entertainment where patrons will also be able to enjoy performances from artistes such as Mariah Carey, Missy Elliot and Adam Lambert.

On ticket sales, Hallette de­­scribed it as robust with only limited seats in Turn 1, Turn 2, Bay, Padang and Samfort grandstands remaining.

“Even the corporate hospitality suites have seen a good take up rate of over 95%,” he said.

Malaysia is consistently ranked among the top 10 country markets in terms of ticket sales for Singapore GP.

Read the full article:
http://thestar.com.my/news/story.asp?fi ... sec=nation
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