KUALA LUMPUR: Honda Malaysia Sdn Bhd is targeting to sell 1,600 units annually of the Honda Freed, its newly launched premium compact multi-purpose vehicle (MPV).
Managing director and chief executive officer Toru Takahashi said the company was confident of achieving the sales target.
"Today, we received 150 bookings for this model," he told reporters at the launch of the Honda Freed here today.
The MPV, manufactured in Indonesia, was currently on sale in Japan, Indonesia, Thailand, Singapore, Brunei and Malaysia, he said.
The stylish and contemporary-looking model houses the well-known 1.5L i-VTEC engine under its hood. Its price on the road starts from RM112,980 to RM115,180.
As of March this year, Honda had sold 155,134 units of the Freed in Japan, 12,151 units in Indonesia, 1,0441 units in Thailand, and 43 units in Singapore and Brunei.
Poised to be a smart choice complete with practicality, performance and style, the Freed appealed particularly to professional urbanites with young families, Takahashi said.
"The MPV also offers a comfortable ride for seven passengers and the third row of passenger seats can be converted into additional cargo space to meet endless possibilities and needs of its occupants," he said.
Honda Malaysia recently announced a buoyant month as its March sales hit 4,041 units, the highest monthly record in the company's local history.
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