KUALA LUMPUR: Nasim Sdn Bhd, the official distributor of the Peugeot cars in Malaysia, will kick off 2011 with the launch of the much anticipated and award-winning 308cc on Jan 6.
The two-door convertible will be the first of three new models to be launched by Nasim next year.
With a stylish and sporty design, luxurious features and advanced technology, the new 308cc is set to grow Peugeot's presence in the local coupe cabriolet market.
"Our previous coupe cabriolet, the 207cc, was the market leader in the segment and we believe the new 308cc will be just as popular in this niche market," Nasim's chief executive officer SM Nasarudin SM Nasimuddin said in a statement yesterday.
He said Peugeot was the first carmaker to introduce the coupe cabriolet in the 1930s and the new 308cc further reinforced Peugeot's position as a market leader in this segment.
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