KenaSaman.com

THE next time you board a Nice Executive Coach bus, you would probably not want to get off once it reaches your destination.

This is thanks to the newly-installed BlueIce infotainment system that gives passengers the option to watch over 30 movies, play games, listen to music, update Facebook and even surf the Internet via a 7in touchscreen console mounted behind each seat.

Developed by MSC-status company BlueSignage Sdn Bhd, the onboard Tablet PC information system runs on Android Froyo 2.2 while mobile broadband connectivity is provided by the Yes network.

The system is also equipped with a GPS tracking feature, which provides passengers with real-time information such as current location and expected arrival time ala an in-flight infotainment system in a commercial airplane.

Konsortium Transnasional Bhd, the operator of Nice Executive Coach, plans to get all of its 45 luxury coaches installed with the BlueIce system by March.

According to its executive director and chief operating officer Tengku Hasmadi Tengku Hashim, the project currently 30% complete.

He assured customers that there will be no increase in bus fares as such services have always been a part of Nice's value proposition.

Tengku Hasmadi added that customers can also access the onboard WiFi with their own Internet-enabled devices.

"We are offering complimentary usage of up to 50MB of data," he said. Users who need to increase the data cap will be required to pay additional charges.

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