Perodua unveils new MPV to media, expects record sales

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Perodua unveils new MPV to media, expects record sales

Postby admin » Fri Nov 06, 2009 10:24 am

PUTRAJAYA: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is projecting record sales next year as its new multi-purpose vehicle (MPV) is expected to see brisk sales of at least 3,500 units a month, said managing director Datuk Syed Abdull Hafiz Syed Abu Bakar.

The company expects to sell 162,000 cars this year after hitting a record 168,000 units in 2008.

However, the improvement in the economy and demand for automobiles, especially its latest model, has left Perodua feeling optimistic about sales in 2010.

Speaking after unveiling the MPV to the media yesterday, Syed Hafiz said the company’s internal surveys showed there was a big demand among Perodua customers for an MPV and one that was competitively priced and fuel efficient.

“With this new model, the oldest model in our line-up will be the Myvi,’’ he said.

The Myvi was launched in 2005, followed by the Viva in 2007.

Helping its projections for next year is the better sales performance expected in the fourth quarter of this year whereby 38,207 cars are expected to be sold compared with 36,945 in the final quarter of 2008.

Production of the MPV is slated at 4,100 units a month, a number which Syed Hafiz also hopes would be the monthly sales.

The MPV is priced at between RM56,000 and RM64,000 and will be officially launched on Nov 23.

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MPV with that wow factor

Postby admin » Tue Nov 24, 2009 4:14 am

KUALA LUMPUR: The much-anticipated newest addition to the Perodua family has finally rolled out.

The seven-seater Perodua Alza, dubbed a “Car One Moment, MPV the Next”, was launched by Deputy Prime Minister Tan Sri Muhyiddin Yassin at the KL Convention Centre yesterday.

The event was witnessed by about 900 industry players, Perodua staff, local and foreign journalists and car enthusiasts.

With 3,500 bookings in 10 days, the Alza, which means “to rise” in Spanish, goes on retail today with the standard and premium models selling for between RM56,000 and RM64,000, and RM67,000 to RM70,000 for the advanced versions.

Apparently the waiting period for delivery could be as few as 10 days or within three months.

The 1.5-litre engine Alza comes in six variants, equipped with either the four-speed automatic or five-speed manual transmission.

Two more advanced versions that will have a complete bodykit, GPS with reverse camera, tinted windows and leather seats will go on sale from March next year.

Perodua managing director Datuk Syed Hafiz Syed Abu Bakar said the Alza was about giving passengers the space they needed and with handling that felt like one was driving a car.

Regarded as the “most Malaysian” Perodua to date, company chairman Tan Sri Asmat Kamaludin said the MPV was developed with nearly 90% locally-made components.

It was developed over two years by Perodua with about RM300mil in investment.

“The Alza represents the maturity of Malaysian automotive vendors in producing high end parts,” he said.

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