Shell expects rise in sales with newly launched fuel

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Shell expects rise in sales with newly launched fuel

Postby admin » Thu Jun 17, 2010 1:10 am

PETALING JAYA: Pay the same price but get more for your engine – that is the promise given by Shell Malaysia at the launch of its new fuel.

Shell Malaysia Trading Sdn Bhd managing director Azman Ismail said that the new Shell V-Power 97 boasts the same Friction Modification Technology (FMT) additive used by Ferrari in Formula One races.

FMT is said to improve acceleration by reducing friction between moving parts of the engine.

The improved fuel will be sold at the regulated RON97 price of RM2.05 per litre and is available at Shell stations nationwide.

The company expects an increase in customers following the launch.

Azman said the product was designed to give motorists improved power and performance for any car.

He also said the Shell V-Power 97 was launched based on feedback from Malaysian customers.

He said the new fuel was now available at more than 750 Shell stations nationwide, replacing the RON97 fuel grade at the pump.

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