KUALA LUMPUR: Mercedes-Benz Malaysia’s (MBM) passenger car sales grew to 1226 units in the first quarter (Q1) ending March 31, 2011 from 1089 units in the previous corresponding period, making it the car company’s best first quarter performance since 2003.
MBM’s Mercedes-Benz E-Class posted a 25% increase in the first three months of 2011, delivering 547 cars within that period, spearheaded by the E250 variant.
“The timely stock availability of the Mercedes-Benz B-Class units in Malaysia saw sales of the model surge a stunning 125% with 70 units sold in Q1 2011 compared to Q1 2010.
“The B-Class, a family favourite, continues to attract strong interest for its spacious and comfortable design amongst its target audience,” the company said in a statement yesterday.
The Mercedes-Benz C-Class also recorded a good performance with 519 units sold in the first quarter of 2011.
“The fuel-efficient C200 and CGI C250 Blue Efficiency variants as well as the C300 Avantgarde AMG Sports Package introduced in 2010 have added to the strong demand the C-Class has always enjoyed,” said MBM.
According to MBM president and chief executive officer Roland S. Folger, Q1 sales was positive on the back of the company’s record performance in 2010. “The demand for our cars in the first quarter of 2011 mirrors our expectations for another positive performance for the rest of the year,” he said.
Folger added that the continuing overall positive sentiment in the market had been an encouraging influence on the automotive industry.
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