Proton Exora to cost less than RM80,000

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Proton Exora to cost less than RM80,000

Postby admin » Wed Feb 18, 2009 2:15 am

PETALING JAYA: Bookings for Proton's maiden multi-purpose vehicle, Proton Exora, starts on Saturday.

The seven-seater MPV, which costs less than RM80,000, comes in five choice colours and is powered by a 1.6-litre CamPro engine.

Proton Holdings Bhd chairman Datuk Mohd Nadzmi Mohd Salleh said the launch has been set for April, while the export drive would start in July, with Indonesia and Thailand as the initial destinations.

He said this yesterday after the official announcement of the MPV's name here and the winner of the contest to name the vehicle, which was held a few months ago.

Also present was Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.
Syed Zainal said Proton had planned a monthly production of 3,000 to 3,500 units, and full production would start next month.

"We have already started the preliminary production," he said, adding that it cost the company some RM450 million to develop Exora, which included between RM60-70 million for the production line at Proton's plant in Shah Alam.

Nadzmi was confident Exora would be a hit in the market, although an MPV from Proton was a bit later than its competitors.

"It's better late than never. There is a trend to have a big vehicle for a family," he said.

On the price, Nadzmi said it was because Proton wanted a big volume.

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Proton MPV will be called 'Exora'

Postby admin » Wed Feb 18, 2009 2:23 am

'Exora’ is the name of the new Proton MPV which will be in the showrooms in April. The name was chosen from among 251,763 entries and was the submission of Norsholihan bt Abd Eanich, a teacher from Changlun in Kedah and she will receive a Proton Exora as her prize. Two other participants in the contest, run in September last year, also won prizes as they were among the 39 entrants who had submitted the same name. The winners had been picked based on their rationale for the name as well as original tagline.


The name is derived from that of a red flower (ixora) which is common in the tropics. It’s interesting that Proton no longer makes a deliberate effort to use a Malaysian name, unlike earlier years, when we had the Saga, Wira, Perdana, Satria and Juara. Proton’s Chairman Dato’ Mohd Nadzmi bin Mohd Salleh said this was not really a conscious move but felt it was right since Proton would be focusing on the global market and giving greater emphasis to exports, hence a more 'international’ name.

The first truly Malaysian MPV, which had a development cost of RM450 million (including about RM70 million on manufacturing aspects), will be built at the Medium Volume Factory (MVF) in Shah Alam, Selangor, alongside the Waja. Proton expects to sell 40,000 units a year and will be producing between 3,000 and 3,500 units a month. Exports will begin in July 2009, starting with Thailand and Indonesia.

The official price will be revealed only at the launch but Proton MD Dato’ Haji Syed Zainal Abidin bin Syed Mohd Tahir said that it will not be more than RM80,000. He revealed that it will have the 125 bhp 1.6-litre CAMPRO CPS engine and from his personal experience driving it up to Genting Highlands a number of times – with a full load of 7 persons on board – the performance is good enough. He also claimed that the Exora will be the 'best in class’ and the obvious rivals that come to mind are the Naza Citra, Toyota Avanza and Nissan Grand Livina (although it is known that the project team studied the Toyota Wish closely and even bought 11 units).

Dato’ Haji Syed Zainal Abidin also said that the new MPV will have high safety standards with dual airbags as standard and will have a lot of cupholders and finally, two hooks for the teh tarik plastic bag (a feature which this writer has always asked about at Proton product launches). He said that the features of the new model took into consideration the requirements of customers, especially Malaysian customers, and would meet the needs of typical Malaysian families. He also stressed that the third row seats will offer very good comfort for two persons.

Dato’ Mohd Nadzmi was pleased to see that Proton finally has a MPV in its line-up as he revealed that the company did have a plan to make such a model in the early 1990s when he was the MD. However, the project never went further and when Proton was 'privatised’ in the mid-1990s, it was not pursued at all by the management then. However, it is known that in 2002, there was a study to do a MPV but it was also not a priority, especially after Naza had launched the Ria, a clone of the Kia Carnival, as a 'national' MPV.

The Exora will sit on a totally new platform and not a stretched Waja platform. Though the Waja platform was originally conceived to be able to support variants like a SUV, its age poses limitations (it was derived from the Mitsubishi Carisma/Volvo S40 platform which was developed in the mid-1990s) and according to a member of the project team, the Waja platform would not be able to meet today’s European crash standards the way it is designed. This new platform is the second new platform which Proton has developed itself and will likely be used for a large model in future.

It has also been learnt that the air-conditioning system (dual blowers) will be superior to other MPVs and passengers in the third row will stay cool throughout a journey. This is something which Dato’ Syed Nadzmi noted was a Proton 'speciality’ as he recalled how the original Saga was praised for its air-conditioning system that provided highly effective cooling.

Quality-wise, this new model is expected to be far better than other models but this is to be expected since Proton has made a serious effort to improve build quality as well as the quality of materials. [Article continues after Caltex advertisement]

Those who want to be among the first to own the Exora can make their bookings at any of the 293 Proton Edar and EON showrooms nationwide from this Saturday (February 21 2009) and all it will take is payment of RM1,000 for the booking. There are five colour choices – Genetic Silver, Tranquility Black, Blue Haze, Pyrite Brown and Gaia Blue.

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Proton Exora orders pour in

Postby admin » Sun Feb 22, 2009 8:37 am

KUALA LUMPUR: Orders for more than 350 units of the Proton Exora were received yesterday, the first day the yet-to-be-launched multi-purpose vehicle was opened for bookings.

Distributor Proton Edar Sdn Bhd described the response as very encouraging, considering that the customers placed their RM1,000 booking fee without even seeing the brochures, let alone the seven-seater model.

"This is a very encouraging response for a 100 per cent Malaysian-made MPV," Proton Edar chief executive officer Mohamad Shukor Ibrahim said yesterday.

Those who made their bookings yesterday can expect to get the keys to their new MPV after the vehicle's official launch in April.

Designed for affordability, spaciousness and comfort, the Proton Exora will be powered by 1.6-litre CamPro engine.

The price will be below RM80,000 even for the top-of-the-line variant. The bookings for Proton Exora can be made at all 293 Proton Edar and EON sales offices nationwide.

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Brisk bookings for Proton MPV at sales launch

Postby admin » Sun Feb 22, 2009 8:43 am

PETALING JAYA: There were several hundred blind bookings nationwide for Proton’s first multi-purpose vehicle (MPV), the Proton Exora, when it officially opened for sale yesterday.

Although Proton has not released official pictures of the first national MPV, it did not work against the sales.

“When I first heard that Malaysia was going to have its first MPV, I knew that I must have it,” said Saaiden Latah, 41, who will only pick up his car after the official launch in April.

“It has always been my dream to own a Malaysian-made MPV. I feel proud to be one of the first owners of the Proton Exora,” added the TNB executive.

Another of the first owners, Hasbullah Mustafa, 41, said he called the Exora a ‘friends car’ because he could carry more friends on outings.

“I still don’t know what it looks like. I’m eager to find out more about the Exora when I have my test drive in a few days,” he added.

Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir was confident that the Proton Exora, priced at below RM80,000, would excite the MPV market at its launch in April.

“The timing to introduce the Exora is good.

“People think everything looks gloomy with the current economy situation but we’re taking the opportunity to create an excitement in the market and also for our company,” he said.

“In a depressed market like this, we are happy to offer an alternative for the public to choose a more affordable car,” he added.

Syed Zainal said it was their strategy to offer a car that was competitive in price, in that it was value for money rather than cheap.

The Proton Exora will be exported to Indonesia, Thailand and Singapore in July.

“We hope to target about 4,000 to 5,000 bookings before the launch,” said Syed Zainal.

By end of this year, he said that the Exora would be exported to countries in West Asia.

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