Proton Inspira - Proton Waja Replacement Model 2010

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Proton Inspira - Proton Waja Replacement Model 2010

Postby admin » Tue Oct 19, 2010 4:26 am

SHAH ALAM: Proton Holdings today unveiled the Proton Inspira based on the Mitsubishi Lancer four-door sedan, finally ending months of speculation of how the successor to the Waja model would look like.

The whole car was not shown at the media preview at Proton’s Centre of Excellence this morning. Rather a mock-up of the front portion of the car was displayed on a truck, which will be making its rounds in the Klang Valley, Kuantan, Johor Baru and Penang.

The car is tentatively scheduled for official launch on Nov 10.

Image

The Inspira, whose name is derived from the Malay word "inspirasi" (inspiration in English), differs from the Lancer model with a revised front end featuring a grille with the Proton logo and a winged chrome bar.

Elsewhere, changes are not easily noticeable.

The Inspira is available in three variants - a 1.8-litre with a five-speed manual transmission, 1.8-litre with a INVECS-III six-speed continuously variable transmission (CVT) and 2.0-litre with CVT.

The engines, meanwhile, are Mitsubishi’s all-aluminium MIVEC type with variable valve timing.

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Their specifications were not disclosed at this time.

The suspension system has been tweaked for a “Lotus handling and ride” with changes to spring and shock absorber ratings, as well as bushing stiffness.

Features include a strong body with a five-star crash rating, airbags, anti-lock braking system, 16-inch wheels with all-round disc brakes, remote trunk release, steering wheel audio control buttons, cruise control, wipers with rain sensor and fully automatic climate control.

The high-end 2.0-litre variant gets additional features such as steering column mounted paddle shifters and leather seats.

Pricing starts at RM79,888 for the base variant while the 2.0-litre version will cost not more than RM95,000.

The car will be available in maroon, silver, white and black.

Read the full article:
http://star-motoring.com/blog/permalink.asp?id=1671

Video:
http://www.youtube.com/v/d9PcgdMIMqo&hl=en_US
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Proton bullish about new car to be launched Nov 10

Postby admin » Tue Oct 19, 2010 4:27 am

SUBANG JAYA: Proton Holdings Bhd is targeting to sell 1,600 units of its new mid-sized four-door sedan, the Inspira, every month. The car, which is essentially a rebadged Mitsubishi Lancer GT, will be launched on Nov 10.

Group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said the vehicle, which is already available for booking, would be positioned as a high C-segment/low D-segment vehicle and will be tentatively priced from RM79,888 to RM95,000.

“The best way to launch a car in this segment is through smart collaborations,” said Syed Zainal at the soft launch of the Inspira yesterday, adding that the development of the vehicle was in collaboration with Mitsubishi Motor Corp (MMC) of Japan.

The Mitsubishi Lancer GT starts from RM120,980. Vehicles within the C-segment include makes such as the Honda Civic or Toyota Altis while the D-segment comprises models such as the Honda Accord and Toyota Camry.

Syed Zainal said that while the Inspira was being offered in place of the discontinued Proton Waja, he clarified that the Inspira was not a direct replacement of the Waja.

“This is not a Waja replacement. The Waja has been discontinued. If you look at the overall customer retention of any automotive company, when a car is discontinued, a vehicle that takes its place has to have a much better packaging.

“Customers are demanding. They want to upgrade to a bigger and better car. So we need to offer a better product. So this is what Proton has to do or we will lose out. We’re offering a vehicle in a new segment that is not represented by Proton.”

Syed Zainal said it would cost Proton as much as RM700mil to develop a new car from the ground up but only half the amount via collaborations.

To a question if the Inspira would help Proton regain its number one position (from Perodua) in the passenger car market, Syed Zainal said: “This journey is not about regaining pole position. It’s about making this company grow steadily. Along the way if we become number one, then it’s good.

“But the bigger picture should not be to become number one domestically. The bigger picture is that we want to grow globally and that’s what we want to do.”

Unfortunately, a final version of the Inspira wasn’t available for display and only the front end of the car was revealed to the media.

Read the full article:
http://biz.thestar.com.my/news/story.as ... c=business
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Proton aims to sell 1,600 Inspira per month

Postby admin » Tue Oct 19, 2010 4:28 am

SUBANG JAYA: Proton Holdings Bhd is targeting to sell 1,600 units of its new mid-sized four door sedan, the Inspira, every month.

The car, which is essentially a rebadged Mitsubishi Lancer GT, will be launched on Nov 10.

Group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said the vehicle, which was already available for booking, would be positioned as a high C-segment/low D-Segment vehicle and would be tentatively priced from RM79,888 to RM95,000.

“The best way to launch a car in this segment is through smart collaborations,” said Syed Zainal at the soft launch of the Inspira on Thursday.

He added that the development of the vehicle was in collaboration with Mitsubishi Motor Corp (MMC) of Japan.

The Mitsubishi Lancer GT starts from RM120,980. Vehicles within the C-segment includes makes such as the Honda Civic or Toyota Altis while the D-segment comprises models such as Honda Accord and Toyota Camry.

Read the full article:
http://biz.thestar.com.my/news/story.as ... c=business
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Old wine, new bottle

Postby admin » Tue Oct 19, 2010 4:29 am

Clever collaboration offers a rebadged classic at an affordable price.

THE codename, P-390A, offers few clues but a glance at Proton’s Waja replacement – even with black tape covering its most distinctive features – will leave little doubt that this is the Mitsubishi Lancer in disguise.

Tentatively set to be launched on Nov 10 (the order books are already open), the new Proton Inspira will bring to a close the Waja’s 10-year life cycle.

We had the pleasure of sampling this new model on a drive to Genting Highlands on Tuesday.

Image

While we are not allowed to show you photos of the whole car yet, we’ve seen enough to say that with attractive pricing coupled to a proven model – now rebadged as a Proton – the national car company has a very strong contender against the likes of the Honda Civic, Toyota Altis and Kia Forte.

To begin, we found a car that maintains all the best qualities of the Lancer but with some added refinements.

Those familiar with the Lancer will know it as a pleasantly spacious car in its class, especially for those seated at the rear.

It has a peppy engine and a Continuously Variable Transmission (CVT) that adds refinement to the whole process of getting along. It is a comfortable cruiser over long distances; the top of the range GT version is particularly sporty and good looking on top it.

Three variants will be rolling out of Proton’s Shah Alam plant: the 2.0-litre CVT with paddle shifters controlling six virtual gear ratios, 1.8-litre CVT and 1.8-litre manual.

The entry-level 1.8-litre engine offers 143bhp with 177Nm of torque while the 2.0-litre type is more powerful with 155bhp and 198Nm of torque.

Prices begin at about RM79,880 for the 1.8 manual while the 2.0-litre CVT is expected to fetch RM95,000.

The car is available in red, silver, white and black.

Perhaps the most striking difference between the Lancer and the Proton is the front grille. While the Lancer’s is sloped inwards at the bottom, it’s the opposite on the Proton.

Elsewhere, there are new bumpers in the front and rear and different body kit on the sides. The cooling for the transmission has also been improved with the addition of air guides.

The wheels come in an attractive dual tone and the tyres are specially developed for the model by Continental Sime Tyres.

The interior is essentially the Lancer’s with differences in trim and gear. The seat material is new. The Bluetooth-equipped audio system features a two DIN system from Clarion – controllable via steering-mounted buttons.

The 2.0 litre CVT gets some classier-looking simulated wood trim panels and climate control for the air conditioning, which eliminates the fiddling in getting the temperature right.

The lighting clusters share the same external shapes as the Mitsubishi but differ in the internal finishing. The fog lights come from Ralliart, Mitsubishi’s high performance and motorsports division.

All engines have aluminium blocks that are derived from Mitsubishi MIVEC engines with variable valve timing technology.

On the road, the differences are more telling with Proton having done considerable work in retuning the suspension. We were told that Proton experimented with 60 different sets of dampers before arriving at the present set-up.

The original Lancer, with its firmer suspension, was said to feel a little edgy at high speeds. The Proton is softer and more compliant.

The ride is good, with the Proton unruffled by road undulations and imperfections that would upset other cars in its class.

Noise, vibration and harshness are kept well in check and there’s little doubt that this Proton is a capable and relaxed cruiser at high speeds.

While the tyres are notably comfortable and quiet, exuberant driving reveals that the understeer of the Lancer feels more pronounced in this Proton, along with slightly increased body roll. Petrol heads might consider upgrading the rubbers for something with stiffer sidewalls.

On the whole, the car handles predictably and the feeling of being in control prevails – something we have come to expect as part of the Proton DNA. There is certainly enough mojo in the Inspira for an engaging drive. Which is a good thing, as the Inspira is aimed mostly at 25- to 40-year-olds.

At the time of its Nov 10 launch, local content will be above 30% but this will increase to about 60% by the end of next year.

While some might take issue over the fact that the Inspira is just a rebadged car, Proton reasons that there is little point in investing huge amounts of money to develop its own model from the ground up, considering sales for this model are expected to be only 1,600 each month, unlike its high volume sellers like the Saga and Persona.

Rebadging, to quote Proton’s managing director, Datuk Syed Zainal Abidin Syed Mohamed Tahir, is something that is now being done by every original equipment manufacturer.

“Rather than re-invent the wheel, we have undertaken a strategic collaboration with Mitsubishi and we have added value to the car,” he told the media after Tuesday’s test drive.

Read the full article:
http://thestar.com.my/lifestyle/story.a ... =lifefocus
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Wind up Proton as it’s a failure

Postby admin » Tue Oct 19, 2010 4:30 am

BACKBENCHER’S Club deputy chairman Datuk Bung Moktar Radin has called for Proton to be wound up claiming that the national car maker had embarrassed the nation by trying to pass off a rebadged Mitsubishi Lancer as the Proton Inspira.

Bung Moktar (BN-Kinabatangan) said he could not accept Proton’s excuse that it was too costly to develop its own car to replace the Proton Waja.

“Proton said it would cost RM700mil to produce a new car. If it cannot afford (to design a new model), then just close down.

“Do not embarrass the country. Proton has been doing research and development for years. Don’t tell me that there is no design that can make the people proud,” he said while debating the Budget 2011.

Azmin Ali (PKR-Gombak) then pointed out that Proton made RM301.8mil in losses in 2009 and asked Bung Mokhtar for his opinion.

Read the full article:
http://thestar.com.my/news/story.asp?fi ... parliament
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Related Proton Inspira articles with Proton Inspira photos

Postby admin » Tue Oct 19, 2010 4:39 am

Proton Inspira now officially open for bookings!
http://paultan.org/topics/cars/proton-inspira/

Proton Inspira | Waja Replacement | Mitsubishi Lancer
http://www.zuraidin.com/2010/10/proton-inspira-waja-replacement.html

Proton Inspira, the 'EVIL' brother of Mitsubishi Lancer GT 2.0
http://clevermunkey.blogspot.com/2010/10/proton-inspira-evil-brother-of.html

Lagi spyshot Proton Waja baru – kali ini di Pulau Pinang
http://www.arenakereta.com/2010/08/02/lagi-spyshot-proton-waja-baru-kali-ini-di-pulau-pinang/
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More news on Proton Inspira

Postby admin » Wed Oct 20, 2010 10:13 am

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Proton clears the air on Inspira project

Postby admin » Thu Nov 11, 2010 3:49 am

SUBANG JAYA: Even before its launch, Proton’s latest Inspira sedan has been the subject of controversy with some quarters accusing the national car maker of back pedaling towards the early Proton days of rebadging Mitsubishi models as its own.

At a special media briefing held at Proton’s Centre of Excellence recently, Inspira’s project manager Zulkifli Bidin clarified several matters.

He said the Waja’s replacement model originally started out as a joint development project between Proton and Mitsubishi Motors Corp three years ago.

“Under the project, Mitsubishi and Proton were to use their own upper body designs, which would result in two very distinctive models.

“But because of the economic downturn, Proton decided to defer the project but Mitsubishi carried on with the platform and upper body development which became the Mitsubishi Lancer,” he said.

Rather than restart the project from scratch, Proton decided to use the Lancer as a new starting point while adding value to an already good design.

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Zulkifli said Mitsubishi was willing to allow Proton to rebadge the Lancer as the Inspira without changing any key features.

“We felt that our engineers who had trained under our subsidiary, Lotus Engineering, were able to improve the driving dynamics and handling of the Lancer,” he said.

After convincing Mitsubishi that Proton could improve on Lancer’s driving performance, Mitsubishi gave the green light to the suspension tweaking.

Among the improvements were revised suspension rating and bushings for a more comfortable ride and the incorporation of thicker anti-roll bars for better cornering stability.

Other improvement work include closer body gaps of 2.5mm compared with 3mm in the Lancer, and reduced levels of noise, vibration and harshness.

“Even when our products are good, people will still say they are not good enough because we are Proton. So, we have to be better,”

Proton had shipped five Inspira sedans produced by its factory for crash-testing in Japan to ascertain its crash worthiness and safety features.

“At our Shah Alam factory production lines, Mitsubishi has stationed its engineers to ensure that the Inspira is produced in accordance with Mitsubishi’s quality standards,” he said.

Read the full article:
http://thestar.com.my/news/story.asp?fi ... sec=nation

Video:
http://www.youtube.com/watch?v=9xwEp3ru ... r_embedded
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Proton wants to export Inspira

Postby admin » Thu Nov 11, 2010 3:59 am

SHAH ALAM: Proton Holdings Bhd may produce the newly launched Proton Inspira for export as early as next year.

"We are finalising our discussion with Mitsubishi Motor Corporation (MMC) on how we can export this model," Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said at the launch of the Inspira here yesterday.

The car was unveiled by International Trade and Industry Minister Datuk Mustapa Mohamed and Proton adviser Tun Dr Mahathir Mohamad.

Syed Zainal said locally-made components for the Inspira, based on the Mitsubishi Lancer GT model, would also be exported.

"We received a commitment from MMC that parts made in Malaysia will also be purchased by MMC for export, particularly to Thailand and other parts of the world."

Syed Zainal said the export potential of components would begin next year.

The Inspira, meant for the local market, is a result of a strategic alliance with MMC. It is the first Proton car to be equipped with the Mitsubishi Innovative Valve Timing Electronic Control system, better known as Mivec technology.

Syed Zainal said Proton's plans to expand its product portfolio through its collaboration with the MMC, which included the supply or development of platform and power trains.

"There is potential but it's still under discussion," he said, when asked about the plans with the MMC.

The Inspira has about 26 per cent local content. This will be raised to 40 per cent within the next few months, and up to 60 per cent within a year, once the local vendors are fully prepped.

Proton has received 1,800 bookings since the soft launch on Oct 14. It is expecting monthly sales of 1,600 units.

The Inspira comes in two different engine capacities -- the 1.8 litre and the 2.0 litre.

The Inspira 1.8 MT is sold at RM78,549, the 1.8 CVT at RM84,549 and the 2.0 CVT at RM91,549. All prices are exclude insurance.

Meanwhile, Mustapa said study on the consolidation of the local car industry was almost complete.

The government, he said, had yet to decide on the consolidation between Proton and Perusahaan Otomobil Kedua Sdn Bhd (Perodua).

Read the full article:
http://www.nst.com.my/articles/8inspire/Article/
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