KUALA LUMPUR: The car with the Spirit of Ecstasy hood emblem has reemerged in the Malaysian car market after two decades of absence.
The British luxurious Rolls- Royce, now owned by BMW, is offering two of its latest models, the Phantom and Ghost. It hopes to sell between eight and 10 cars in Malaysia this year.
Rolls-Royce Motor Cars Kuala Lumpur managing director Datuk Michael Ong is confident of meeting the target as he believes that there is a growing demand for such luxury cars especially after Rolls-Royce's long absence in Malaysia.
"We have to achieve that. Otherwise, it would be difficult for Rolls-Royce to continue to make its presence felt in the country.
"In fact, we have received numerous enquiries for both the Phantom and Ghost. We are in talks with the potential buyers," he told reporters after the unveiling of the Ghost model in Petaling Jaya yesterday.
Phantom had made its debut in the Malaysian automotive market recently following the appointment of Quills Motorcars Sdn Bhd as Rolls-Royce dealer in Malaysia, while luxury car enthusiasts can make their booking for Ghost starting yesterday. Quill Motorcars, part of the Quill group in which Ong is a director, is also an appointed dealer for BMW vehicles in Malaysia.
Production of the Ghost, the four-door super-luxury saloon, has begun at Goodwood plant in the UK. Malaysia's first customer for the car is expected to receive the V12 twin-turbocharged 6.6 litre built-to-order dream machine in the second quarter of this year.
Depending on demand, Ong said the company plans to bring in more of the latest models such as the Phantom extended wheelbase or four door saloons, Phantom Drophead Coupe (convertible) and Phantom Coupe (fixed roof).
He said there are between 180 and 200 Rolls-Royce cars in Malaysia that were bought under the previous dealer.
"For these older Rolls-Royce cars, the owners can get maintenance and repair service at our dedicated service centre in Petaling Jaya," Ong said.
Rolls-Royce Motor Cars general manager for South and East Asia Pacific Brenda Pek said she expects Ghost to have strong demand in Malaysia, as well as attract a broader set of buyers who have not considered a Rolls- Royce before.
Rolls-Royce Motor Cars Asia Pacific regional director Collin Kelly also shared the same sentiment, adding that Ghost is a more informal design that broadens the appeal of Rolls-Royce Motor Cars, combining refinement, new technology and contemporary style."
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