KOTA DAMANSARA: Car security systems specialist Takashimaya Marketing Sdn Bhd plans to invest about RM1.4mil to open 14 more retail outlets this year to boost the total number of its outlets to 16.
The company is optimistic of achieving double digit growth this year after the opening of new retail centres, said the company’s human resource and training manager Joseph Walter Anthony.
“We forecast an additional revenue of at least RM19.2mil annually from these new retail outlets,” he said at the official launch of its first retail outlet at the Giant hypermarket here yesterday.
He said the company was aggressive in its expansion plan as it was “motivated to open more outlets in order to create more job opportunities currently.”
“We would like to have a proper retail outlet to market our range of car security systems that allows us to reach a wider customer base,” he said, adding that the company’s revenue had not been impacted by the economic downturn.
When asked on its reason for expansion despite the economic slowdown, Anthony said: “The number of vehicle thefts and car-jacking are high. Furthermore, car thieves target all types of cars, including local and foreign models, entry level to luxury cars and brand new cars as well as old cars.”
Currently, locally manufactured cars and cars of five years old and above make up 95% of Takashimaya’s sales, according to Anthony.
The price range of its products starts from RM998 for its Hector brand and RM1,798 for its Zeus brand, while its GPS security systems cost about RM4,298.
The company, which opened its first outlet in November last year, opened its second outlet at the Giant hypermarket in Putra Heights’ last month, with an average investment cost of RM100,000 each.
The company plans to open its third store in Banting, Selangor.
“All the centres would be located in the existing as well as new Giant hypermarkets’ premises,” Anthony said.
Takashimaya, set up in 1997, is the leading marketer of car security systems.
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